The Eiteljorg Museum, Indianapolis, IN
Digital Marketing Coordinator (January 2025 - Present)
-• Social Media Management: Oversee the museum’s social media accounts, including content creation, scheduling, and monitoring. Engage with audiences by responding to comments and messages, and track content performance through analytics to optimize engagement and reach.
• Email Communications: Write and manage the museum’s email communications. Create compelling content, write copy, and perform A/B testing to improve metrics such as open rates, click-through rates, and engagement.
• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple platforms. Develop targeted strategies to increase engagement, drive traffic, and promote exhibitions and events. Analyze campaign performance using key metrics such as click-through rates, conversions, and ROI, and make data-driven adjustments to improve results. Collaborate with internal teams and external partners to ensure cohesive messaging and effective campaign execution.
• Website Management: Oversee and update the museum’s three websites (main site, Education Hub, and Contemporary Art Fellowship). This includes creating and updating pages for new exhibitions, adding events, and ensuring accurate and relevant content is regularly posted.
• Community Relations & Partnerships: Foster and maintain relationships with key local arts and tourism organizations, including Visit Indy, Downtown Indy Inc., the Arts Council of Indianapolis, and White River State Park. Engage with artists and community members through digital channels to strengthen partnerships.
• Influencer Management: Build and maintain relationships with local influencers to boost the museum’s digital presence. Coordinate influencer campaigns, ensuring content aligns with museum goals. Track performance and adjust strategies to maximize engagement and reach.
• Event Calendar Management: Ensure community event calendars are regularly updated with accurate, timely, and relevant information related to the museum’s programs and exhibitions.
• Brand and Style Management: Ensure that all public-facing materials—both digital and print—adhere to brand guidelines and style standards. Review and proofread content to maintain consistency and quality across all communications.
• Content Creation and Editing: Write, edit, and produce clear, concise, and compelling copy for various materials, including promotional materials, exhibition descriptions, and social media content. Proofread work to ensure accuracy and adherence to the museum’s messaging.
• Promotional Materials and Campaigns: Assist the creation of promotional materials and develop grassroots marketing campaigns to promote upcoming museum events and exhibitions.
• Attend Programs and Events: Attend key public programs and events to gather social content, and photographs, and assist with set up/tear down.
• Email Communications: Write and manage the museum’s email communications. Create compelling content, write copy, and perform A/B testing to improve metrics such as open rates, click-through rates, and engagement.
• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple platforms. Develop targeted strategies to increase engagement, drive traffic, and promote exhibitions and events. Analyze campaign performance using key metrics such as click-through rates, conversions, and ROI, and make data-driven adjustments to improve results. Collaborate with internal teams and external partners to ensure cohesive messaging and effective campaign execution.
• Website Management: Oversee and update the museum’s three websites (main site, Education Hub, and Contemporary Art Fellowship). This includes creating and updating pages for new exhibitions, adding events, and ensuring accurate and relevant content is regularly posted.
• Community Relations & Partnerships: Foster and maintain relationships with key local arts and tourism organizations, including Visit Indy, Downtown Indy Inc., the Arts Council of Indianapolis, and White River State Park. Engage with artists and community members through digital channels to strengthen partnerships.
• Influencer Management: Build and maintain relationships with local influencers to boost the museum’s digital presence. Coordinate influencer campaigns, ensuring content aligns with museum goals. Track performance and adjust strategies to maximize engagement and reach.
• Event Calendar Management: Ensure community event calendars are regularly updated with accurate, timely, and relevant information related to the museum’s programs and exhibitions.
• Brand and Style Management: Ensure that all public-facing materials—both digital and print—adhere to brand guidelines and style standards. Review and proofread content to maintain consistency and quality across all communications.
• Content Creation and Editing: Write, edit, and produce clear, concise, and compelling copy for various materials, including promotional materials, exhibition descriptions, and social media content. Proofread work to ensure accuracy and adherence to the museum’s messaging.
• Promotional Materials and Campaigns: Assist the creation of promotional materials and develop grassroots marketing campaigns to promote upcoming museum events and exhibitions.
• Attend Programs and Events: Attend key public programs and events to gather social content, and photographs, and assist with set up/tear down.
Greenwood Public Library, Greenwood, IN
Patron Services Clerk (April 2024 - October 2024)
- Assist patrons with borrower cards, unloading book drops, checking items in and out, and sorting materials
- Resolve complaints and inspect items for damage
- Promotes library services and programs
The Southsider Voice, Indianapolis, IN
Online Editor (March 2024 - Present)
Manage Social Media Accounts such as Facebook and Twitter
Upload content to the website
Emmanuel Church, Greenwood, IN
Media and Marketing Coordinator (Nov. 2022 - March 2023)
- Create, design and send out a monthly newsletter to 15,000 people
- Ghost Write for the lead pastor
- Create and implement a social media strategy for Instagram (7,500 followers) and Facebook (19,000 likes), assist campus social media pages
- Keep Google Business up to date and manage reviews
- Take photos at events and weekend services
- Audit the website and update the writing and photos used for it
- Create a library of stories that can be used during services
- Assist videographers with video shoots
- Create from scratch and lead photography team of volunteers consisting of 15 people
SpringHill, Seymour, IN
Marketing Intern (June 2022 - August 2022)
- Assist with the creation of social media posts on Instagram and overall Marketing Strategy
- Take photos at Overnight and Day camps
Content Producer (August 2021 - May 2022)
The Franklin, Franklin, IN
Co-Executive Editor (May 2021 - May 2022)
- Manage and oversee the creation and execution of the student newspaper
- Lead critique sessions
- Manage staff of 30 people
- Ensure all coverage is accurate, comprehensive and timely
- Coach staff members with varying levels of experience
- Create and send weekly newsletter to all students and staff of the college
Photo Editor (May 2020 - May 2021)
- Lead team of 6 photographers and teach them new skills
- Come up with creative photos
- Participate in critique sessions
Designer, Photographer, Reporter (August 2019 - May 2020)
- Assist Graphic Designer in the design of news magazine pages
- Write accurate feature and news stories
- Take photographs of campus events
TheStatehouseFile.com, Indianapolis, IN
Reporter and Photographer (May 2020 - December 2022)
- Write feature stories and take photographs of events pertaining to the Indiana Statehouse and Downtown Indianapolis
Social Media Assistant (January 2021 - August 2021)
- Assist in the creation and implementation of the social media strategy used and
- Schedule posts through HootSuite
Franklin College Marketing Office, Franklin, IN
Photographer (May 2020 - May 2022)
- Take photographs of campus events to appear on the website, Alumni magazine and social media
Franklin College Office of Admissions, Franklin, IN
Senior Intern (October 2019 - May 2021)
- Manage the front desk and assist in directing people to the right place
- Give prospective students tours of the campus and help answer their questions
Student Communications Specialist (January 2022 - May 2022)
- Call high school juniors and seniors to answer their questions about college life and Franklin College
CICOA Aging & In-Home Solutions, Indianapolis, IN
Dementia Friends Intern (May 2021 - August 2021)
- Create and send monthly newsletter
- Take photos at events
- Assist manager in finding ways to promote Dementia education and programs
Welcome Place Child Care, Indianapolis, IN
Childcare Assistant (July 2018 - September 2019)
McAllister's Deli, Greenwood, IN
Cashier (November 2017 - August 2018)
The Southsider Voice, Indianapolis, IN
Writer (December 2017 - May 2019)
- Write feature stories about Southport High School and the community
- Receive and implement constructive feedback from publisher and editors
Education
Franklin College
Bachelor of Arts in Multimedia Journalism and Public Relations
(August 2019 - December 2022)
Southport High School
Academic Honors
(August 2015 - May 2019)
Awards
Indiana Collegiate Press Association - Third Place New Magazine Single Issue - 2023
ICPA - Third Place Use of Social Media - 2023
ICPA - Second Place Overall Website - 2023
SPJ Indiana Best Use of Social Media - 2023
President's List - Fall 2021 - Fall 2022
Keating Competition Finalist - November 2021
Dean's List - Spring 2020 - Spring 2021
Women's Press Club Second Place in Feature Writing - Fall 2018
3 Excellent's in Feature Writing Ball State's J-Day - Spring 2019